Napa Green mission

The Napa Green nonprofit is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates whole system, soil to bottle certification for vineyards and wineries, and provides the support, resources, and tools to continuously level up leadership.

The Napa Green mission is to AIM high through:

A

Adoption of rigorous Vineyard and Winery certification standards, and commitment to continuous improvement

I

Impact, both regionally and by leveraging our powerful platform to galvanize sustainability and climate action in the global wine industry

M

Measurement baselining and tracking performance for water and energy use, waste diversion, and GHG emissions from soil to market

Napa Green Values: Leadership, Stewardship, Authenticity, Collaboration, Impact, Resilience, Regeneration

Commitment to Racial and Social Justice: At Napa Green we pledge to continuously examine and deepen our understanding of power imbalances and social biases in our everyday world. We commit to take action whenever possible to build a more just community, and partner with individuals and organizations that share this commitment. We seek to be a visible ally and take public positions not only on social inequities and injustices within our industry and community, but also within the broader social justice movement.

Commitment to Ethical Labor Practices: At Napa Green we are committed to ethical and sustainable practices throughout our operations. While terms like “modern slavery” may seem remote from our daily operations, we recognize this is an important concern, particularly for  international distributors and retail partners. As such, we are committed to ethical labor practices throughout our supply chain.

Acknowledging Historic Injustice: As Napa County pursues new opportunities in the 21st century it is also important to look back and recognize and acknowledge the history of this region. The Napa Valley is one of the longest continuously inhabited regions in California. For 10,000 years, this region, known as “Talahalusi,” was home to native peoples. In the 19th and early 20th centuries the Onasatis (often referred to as Wappo) were killed, decimated by smallpox and relocated by early settlers. As the wine industry began to take a foothold in the mid- to late-19th century Chinese migrant laborers played a central role in planting vineyards and building wineries and caves. They were treated as inferior citizens and heavily discriminated against. At the turn of the century a series of fires destroyed the Chinatown that once stood in St. Helena. Any remaining Chinese community was gone by the time of Prohibition. To move forward we must acknowledge the injustices and wrongs perpetrated in the past, which provide a critical lens to examine current prejudice, racism and injustice in our society. 

Napa Green Memberships